As reported earlier, the Fuji Rock Festival will be the first event in the world to introduce the Global Cool campaign, whose aim is to reduce carbon emissions by persuading people to cut back on electricity use. On Friday, the festival proper will open with a speech from Smash President Masa Hidaka. Leonardo DiCaprio, who is in charge of the California campaign, had planned to join Masa for the opening, but for reasons having to do with Hollywood priorities he will not be able to attend. However, he has made a film that he has asked to be shown at the opening of the festival, preceded by a video in which he says, "It's great to see that the Fuji Rock music festival was the first concert in the world to go carbon neutral, and now is hosting the launch of Global Cool, an international campaign to wake up the world about global warming, and encourage everyone of us to do something. I made the film you're about to see to help educate and motivate people to take action now to combat global warming." However celebrity freaks won't be disappointed. Orlando Bloom, who is also involved in the campaign, is now slated to show up in Leo's place, along with his girlfriend (Orlando's, not Leo's) Kate Bosworth. It's the second trip Orlando has made to Japan in the past two weeks! He must really love Japan.